Logos
Colonial Life logos
No other color combination may be used.
Steel Blue / Slate
Black
White
Sub-brand logos
Logo usage
Reversed over single background color
Only colors from the primary palette can be used as background for reversed logo (exception: sand).
Improper logo color usage
Color palette
Primary
Steel Blue
#19557F
Dark 4
#06354C
Dark 3
#0B3D59
Dark 2
#104566
Dark 1
#154B6F
Light 1
#ADC5D5
Light 2
#C3D5E1
Light 3
#D8E5EE
Light 4
#EDF5FA
Slate
#5B7183
Dark 4
#293D4F
Dark 3
#34495B
Dark 2
#3F5467
Dark 1
#496073
Light 1
#ABBCCA
Light 2
#C3CFDA
Light 3
#DBE3EA
Light 4
#F2F6FA
Secondary
Mint
#1A8573
Dark 4
#003F3F
Dark 3
#0B504B
Dark 2
#136259
Dark 1
#1A7365
Light 1
#5DAC9D
Light 2
#8CC5BA
Light 3
#BADFD6
Light 4
#E9F8F3
Leaf
#78B25D
Dark 4
#274A22
Dark 3
#325D2C
Dark 2
#3D7035
Dark 1
#487F3F
Light 1
#8BC471
Light 2
#A9D496
Light 3
#C8E6BB
Light 4
#E6F7E0
Ocean
#3BAECC
Dark 4
#025B73
Dark 3
#01637D
Dark 2
#0F718C
Dark 1
#1A809C
Light 1
#48BAD9
Light 2
#7ECFE6
Light 3
#B5E4F2
Light 4
#ECF9FF
Asparagus
#A4CC44
Dark 4
#83AB21
Dark 3
#8CB42A
Dark 2
#94BD32
Dark 1
#9DC63B
Light 1
#B5DC56
Light 2
#C8E87B
Light 3
#DBF3A1
Light 4
#EEFFC6
Tangerine
#F1C44F
Dark 4
#C79719
Dark 3
#D0A022
Dark 2
#D8A82A
Dark 1
#E1B133
Light 1
#FAD164
Light 2
#FCDE8E
Light 3
#FDEAB7
Light 4
#FFF7E1
Pumpkin
#F38130
Dark 4
#903900
Dark 3
#A04102
Dark 2
#B04A03
Dark 1
#C05205
Light 1
#FF964B
Light 2
#FFB47D
Light 3
#FFD1AF
Light 4
#FFEFE1
Dark Red
#7F2725
Dark 4
#4B1413
Dark 3
#591917
Dark 2
#671D1B
Dark 1
#751F1D
Light 1
#8D3432
Light 2
#953937
Light 3
#9E3F3C
Light 4
#A64441
Sand
#E0DDCE
Dark 4
#A7A07D
Dark 3
#B7B092
Dark 2
#C6C1A7
Dark 1
#D6D1BC
Light 1
#E4E1D5
Light 2
#ECE9E0
Light 3
#F3F2EC
Light 4
#FBFAF7
Moss
#537650
Dark 4
#2A4525
Dark 3
#355230
Dark 2
#3F5F3A
Dark 1
#4A6D46
Light 1
#9DB999
Light 2
#BACEB7
Light 3
#D6E3D5
Light 4
#F3F8F3
Grape
#5F3A6C
Dark 4
#33163D
Dark 3
#3E1E49
Dark 2
#492755
Dark 1
#552E62
Light 1
#C6B1CD
Light 2
#D8C8DD
Light 3
#E9DFEC
Light 4
#FBF6FC
Neutrals
Dark Grey
#2E2E2E
Dark 4
#000000
Dark 3
#181818
Dark 2
#242424
Dark 1
#292929
Light 1
#404040
Light 2
#525252
Light 3
#636363
Light 4
#757575
Light Grey
#BFBFBF
Dark 4
#969595
Dark 3
#A09F9F
Dark 2
#AAAAAA
Dark 1
#B4B4B4
Light 1
#CDCDCD
Light 2
#DBDBDB
Light 3
#E9E9E9
Light 4
#F7F7F7
Copyright
The following language must be on all marketing materials. Font size should be a minimum of 11 px. Text color and background color can be any brand-compliant combination from the primary color palette.
© 2019 Colonial Life & Accident Insurance Company. All rights reserved. Colonial Life is a registered trademark and marketing brand of Colonial Life & Accident Insurance Company.
Typography
Headline
Oswald Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz | 0123456789
Subhead
Open Sans Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz | 0123456789
Body copy
Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz | 0123456789
Other styles that may be used:
- Source Sans Pro Light Italic
- Source Sans Pro Regular
- Source Sans Pro Italic
- Source Sans Pro Semibold Italic
Fallback font
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz | 0123456789
Suggested emphasis
Heading 1
28/34pxHeading 2
24/26pxHeading 3
20/22pxHeading 4
17/18pxHeading 5
16pxHeading 6
14pxContent
16pxContent small
14pxIconography
Interface and Product Icons
Colonial Life interface and product icons are created to ensure readability and clarity at large and small sizes. The icon download provides SVG and PNG formats that can be used by designers in prototypes or developers in web, Android, or iOS projects.
Get Colonial Life IconsPhotography
The main imagery should represent the warmth and adventure of living, through active and engaging scences that are bright and personal.
These photos should properly reflect the demographics and diversity of Colonial Life's employees and policyholders while taking care to accurately reflect the content.
Supplemental photography
Not all content calls for photos of people. However "objective" imagery should match the style of the core lifestyle photography.
New York
Logo tagline combined: for marketing usage only
Logo must be used on all marketing materials for use in New York.
NOTE: No alternative language are allowed.
Copyright
The following language must be on all marketing materials. Font size should be a minimum of 11 px. Text color and background color can be any brand-compliant combination from the primary color palette.
© 2019 The Paul Revere Life Insurance Company. All rights reserved. Colonial Voluntary Benefits is a trademark and marketing brand of The Paul Revere Life Insurance Company.