Logos

Colonial Life Logos

No other color combination may be used.

default Colonial Life logo

Steel Blue / Slate

default Colonial Life logo

Steel Blue

default Colonial Life logo

Black

default Colonial Life logo white

White

Sub Brand Logos

Logo Usage

Reversed Over Single Background Color

Only colors from the primary palette can be used as background for reversed logo (exception: sand).

Improper Logo Color Usage


Color Palette

Primary

Steel Blue

#19557F

Dark 4

#06354C

Dark 3

#0B3D59

Dark 2

#104566

Dark 1

#154B6F

Light 1

#ADC5D5

Light 2

#C3D5E1

Light 3

#D8E5EE

Light 4

#EDF5FA

Slate

#5B7183

Dark 4

#293D4F

Dark 3

#34495B

Dark 2

#3F5467

Dark 1

#496073

Light 1

#ABBCCA

Light 2

#C3CFDA

Light 3

#DBE3EA

Light 4

#F2F6FA

Secondary

Mint

#1A8573

Dark 4

#003F3F

Dark 3

#0B504B

Dark 2

#136259

Dark 1

#1A7365

Light 1

#5DAC9D

Light 2

#8CC5BA

Light 3

#BADFD6

Light 4

#E9F8F3

Leaf

#78B25D

Dark 4

#274A22

Dark 3

#325D2C

Dark 2

#3D7035

Dark 1

#487F3F

Light 1

#8BC471

Light 2

#A9D496

Light 3

#C8E6BB

Light 4

#E6F7E0

Ocean

#3BAECC

Dark 4

#025B73

Dark 3

#01637D

Dark 2

#0F718C

Dark 1

#1A809C

Light 1

#48BAD9

Light 2

#7ECFE6

Light 3

#B5E4F2

Light 4

#ECF9FF

Asparagus

#A4CC44

Dark 4

#83AB21

Dark 3

#8CB42A

Dark 2

#94BD32

Dark 1

#9DC63B

Light 1

#B5DC56

Light 2

#C8E87B

Light 3

#DBF3A1

Light 4

#EEFFC6

Tangerine

#F1C44F

Dark 4

#C79719

Dark 3

#D0A022

Dark 2

#D8A82A

Dark 1

#E1B133

Light 1

#FAD164

Light 2

#FCDE8E

Light 3

#FDEAB7

Light 4

#FFF7E1

Pumpkin

#F38130

Dark 4

#903900

Dark 3

#A04102

Dark 2

#B04A03

Dark 1

#C05205

Light 1

#FF964B

Light 2

#FFB47D

Light 3

#FFD1AF

Light 4

#FFEFE1

Dark Red

#7F2725

Dark 4

#4B1413

Dark 3

#591917

Dark 2

#671D1B

Dark 1

#751F1D

Light 1

#8D3432

Light 2

#953937

Light 3

#9E3F3C

Light 4

#A64441

Sand

#E0DDCE

Dark 4

#A7A07D

Dark 3

#B7B092

Dark 2

#C6C1A7

Dark 1

#D6D1BC

Light 1

#E4E1D5

Light 2

#ECE9E0

Light 3

#F3F2EC

Light 4

#FBFAF7

Moss

#537650

Dark 4

#2A4525

Dark 3

#355230

Dark 2

#3F5F3A

Dark 1

#4A6D46

Light 1

#9DB999

Light 2

#BACEB7

Light 3

#D6E3D5

Light 4

#F3F8F3

Grape

#5F3A6C

Dark 4

#33163D

Dark 3

#3E1E49

Dark 2

#492755

Dark 1

#552E62

Light 1

#C6B1CD

Light 2

#D8C8DD

Light 3

#E9DFEC

Light 4

#FBF6FC

Neutrals

Dark Grey

#2E2E2E

Dark 4

#000000

Dark 3

#181818

Dark 2

#242424

Dark 1

#292929

Light 1

#404040

Light 2

#525252

Light 3

#636363

Light 4

#757575

Light Grey

#BFBFBF

Dark 4

#969595

Dark 3

#A09F9F

Dark 2

#AAAAAA

Dark 1

#B4B4B4

Light 1

#CDCDCD

Light 2

#DBDBDB

Light 3

#E9E9E9

Light 4

#F7F7F7


Copyright

The following language must be on all marketing materials. Font size should be a minimum of 11 px. Text color and background color can be any brand-compliant combination from the primary color palette.


Typography

Headline

Oswald Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Subhead

Open Sans Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Body Copy

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Other styles that may be used:

  • Source Sans Pro Light Italic
  • Source Sans Pro Regular
  • Source Sans Pro Italic
  • Source Sans Pro Semibold Italic

Fallback Font

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Heading 1

28/34px
h1 Oswald Light

Heading 2

24/26px
h2 Oswald Light

Heading 3

20/22px
h3 Open Sans Semibold

Heading 4

17/18px
h4 Open Sans Semibold
Heading 5
16px
h5 Open Sans Semibold
Heading 6
14px
h6 Open Sans Semibold

Content

16px
p Open Sans Regular

Content Small

14px
p Open Sans Regular
Content Extra Small 11px
small Open Sans Regular

Iconography

Selecting Icons

When selecting icons, stick with silhouettes. Do not choose icons that are composed of outlines (iOS styled) or silhouettes knocked out of basic shapes.

Examples

Silhouette

Outlines

Outlines

Labeling

Choose an icon that is most directly associated to the label you are attaching it to.

Profile

ID

Security

Contours

Because our brand is heavily influenced by a rectangular grid, keep icon edges as sharp as possible. Slight rounding is acceptable when it more accurately portrays the real-world object it represents.

No rounding

Skeuomorphic rounding

Global rounding

Perspective

Keep icons flat and stay away from isometric, or angled, perspectivies.

Front-facing

Isometric

Level of Detail

Icons should try to be as simplistic as possible. Look for icons that are just detailed enough to clearly convey their message.

Too abstract

Too realistic

Scaling Complexity

Increase icon complexity as size increases.

Color Categories

Keep colors to a minimum.

Interface

Content

Supplemental


Photography

The main imagery should represent the warmth and adventure of living, through active and engaging scences that are bright and personal.

These photos should properly reflect the demographics and diversity of Colonial Life's employees and policyholders while taking care to accurately reflect the content.

Supplemental Photography

Not all content calls for photos of people. However "objective" imagery should match the style of the core lifestyle photography.


New York

Logo/Tagline Combined: for Marketing Usage Only

Logo must be used on all marketing materials for use in New York.

default Colonial Life voluntary benefits logo

Reversed on dark background color

default Colonial Life voluntary benefits logo

2 color version on light/white background color

NOTE: No alternative language or adjustments to the approved tagline are allowed.

Copyright

The following language must be on all marketing materials. Font size should be a minimum of 11 px. Text color and background color can be any brand-compliant combination from the primary color palette.