Logos

Unum logos

No other color combination may be used.

default Unum logo

Blue / Slate

default Unum logo

Black

default Unum logo white

White

Logo usage

Logo use for single background color

default Unum logo white

Reversed on dark background color

default Unum logo white

2 color version on light/white background color

Clear space

Shown is the minimum clear space required for the Unum logos.

default Unum logo white

Improper logo color usage


Color palette

Primary

Unum Blue

#015294

#024882

#19629D

#4981B0

#7AA2C3

#A9C2D5

#D9E1E8

Secondary

Unum Slate

#5A7184

#4D6273

#697E8F

#788A9A

#8F9DAA

#A6B2BB

#C4CBD1

Unum Pool

#47B4BC

#2299A2

#58BAC1

#7AC6CC

#94D0D4

#ADD9DC

#C7E2E4

Unum Gold

#FAC832

#F8B532

#F8CE4E

#F7D97F

#F5E1A5

#F4EACC

#F2EDDE

Unum Lawn

#8CC442

#78A938

#96C853

#B5D789

#C9DFAB

#DEE9CF

#E7EDE0

Unum Orange

#E89528

#E1850E

#E99E3C

#EAA750

#EAB064

#EDC48D

#F0E0CA

Unum Yellow Green

#C1CF00

#B2BF02

#C6D218

#CFD948

#DAE179

#E3E7A9

#E9EBC2

Neutrals

Dark Grey

#2E2E2E

Dark 4

#000000

Dark 3

#181818

Dark 3

#242424

Dark 1

#292929

Light 1

#404040

Light 2

#525252

Light 3

#636363

Light 4

#757575

Light Grey

#BFBFBF

Dark 4

#969595

Dark 3

#A09F9F

Dark 2

#AAAAAA

Dark 1

#B4B4B4

Light 1

#CDCDCD

Light 2

#DBDBDB

Light 3

#E9E9E9

Light 4

#F7F7F7


Copyright

The following language must be on all marketing materials. Font size should be a minimum of 11 px. Text color and background color can be any brand-compliant combination from the primary color palette.


Typography

Headline

Ubuntu

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Styles that may be used:

  • Light Italic
  • Regular
  • Italic
  • Medium
  • Medium Italic
  • Bold
  • Bold Italic

Body copy

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Styles that may be used:

  • Light Italic
  • Regular
  • Italic
  • Semibold Italic
  • Bold Italic
  • Bold

Fallback font

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Suggested emphasis

Heading 1

28/34px
Ubuntu Medium

Heading 2

24/26px
Ubuntu Medium

Heading 3

20/22px
Ubuntu Medium

Heading 4

17/18px
Ubuntu Medium
Heading 5
16px
Ubuntu Medium
Heading 6
14px
Ubuntu Medium

Content

16px
Open Sans Regular

Content small

14px
Open Sans Regular
Content extra small 11px
Open Sans Regular

Iconography

Interface and Product Icons

Unum icons are reated to ensure readability and clarity at large and small sizes. The icon download provides SVG and PNG formats that can be used by designers in prototypes or developers in web, Android, or iOS projects.

Get Unum Icons

Photography

Select images that have a realistic, journalistic style. They should appear natural and spontaneous rather than posed or staged — i.e., not obviously “stock.” Images should be modern and dynamic, and should most often include a human element — either a person or the “suggestion” of human presence, such as a hand, a foot, part of a face, etc.

Additional examples of photographic style