Logos

Unum Logos

No other color combination may be used.

default Unum logo

Blue / Slate

default Unum logo

Black

Logo Usage

Logo Use for Single Background Color

default Unum logo white

Reversed on dark background color

default Unum logo white

2 color version on light/white background color

Clear Space

Shown is the minimum clear space required for the Unum logos.

Improper Logo Color Usage


Color Palette

Primary

Unum Blue

#015294

#024882

#19629D

#4981B0

#7AA2C3

#A9C2D5

#D9E1E8

Unum Sky

#0376BB

#0067AD

#1B82C0

#328EC6

#63A8D1

#92C0DC

#C3DAE7

Secondary

Unum Sand

#CCBD8F

#BAAD83

#D3C7A2

#DBD2B7

#E3DDCA

#EBE8DF

#EDECE7

Unum Gold

#FAC832

#F8B532

#F8CE4E

#F7D97F

#F5E1A5

#F4EACC

#F2EDDE

Unum Lawn

#8CC442

#78A938

#96C853

#B5D789

#C9DFAB

#DEE9CF

#E7EDE0

Unum Orange

#E89528

#E1850E

#E99E3C

#EAA750

#EAB064

#EDC48D

#F0E0CA

Unum Pool

#47B4BC

#2299A2

#58BAC1

#7AC6CC

#94D0D4

#ADD9DC

#C7E2E4

Unum Slate

#5A7184

#4D6273

#697E8F

#788A9A

#8F9DAA

#A6B2BB

#C4CBD1

Unum Yellow Green

#C1CF00

#B2BF02

#C6D218

#CFD948

#DAE179

#E3E7A9

#E9EBC2

Unum Ocean

#14ADCC

#0095BB

#40BAD3

#6DC9DB

#8ED3E1

#AFDDE6

#DBEAED

Neutrals

Dark Grey

#2E2E2E

Dark 4

#000000

Dark 3

#181818

Dark 3

#242424

Dark 1

#292929

Light 1

#404040

Light 2

#525252

Light 3

#636363

Light 4

#757575

Light Grey

#BFBFBF

Dark 4

#969595

Dark 3

#A09F9F

Dark 2

#AAAAAA

Dark 1

#B4B4B4

Light 1

#CDCDCD

Light 2

#DBDBDB

Light 3

#E9E9E9

Light 4

#F7F7F7


Copyright

The following language must be on all marketing materials. Font size should be a minimum of 11 px. Text color and background color can be any brand-compliant combination from the primary color palette.


Typography

Headline

Ubuntu

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Other styles that may be used:

  • Ubuntu Light Italic
  • Ubuntu Regular
  • Ubuntu Italic
  • Ubuntu Medium
  • Ubuntu Medium Italic
  • Ubuntu Bold
  • Ubuntu Bold Italic

Body Copy

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Other styles that may be used:

  • Source Sans Light Italic
  • Source Sans Regular
  • Source Sans Italic
  • Source Sans Semibold Italic
  • Source Sans Bold Italic
  • Source Sans Bold

Fallback Font

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Heading 1

28/34px
h1 Ubuntu Medium

Heading 2

24/26px
h2 Ubuntu Medium

Heading 3

20/22px
h3 Ubuntu Medium

Heading 4

17/18px
h4 Ubuntu Medium
Heading 5
16px
h5 Ubuntu Medium
Heading 6
14px
h6 Ubuntu Medium

Content

16px
p Open Sans Regular

Content Small

14px
p Open Sans Regular
Content Extra Small 11px
small Open Sans Regular

Iconography

Selecting Icons

Samples of the iconography style

Level of Detail

Icons should try to be as simplistic as possible. Look for icons that are just detailed enough to clearly convey their message.

Too abstract

Too realistic


Photography

Select images that have a realistic, journalistic style. They should appear natural and spontaneous rather than posed or staged — i.e., not obviously “stock.” Images should be modern and dynamic, and should most often include a human element — either a person or the “suggestion” of human presence, such as a hand, a foot, part of a face, etc.

Additional examples of photographic style