Logos

Unum Logos

No other color combination may be used.

default Unum logo

Blue / Slate

default Unum logo

Black

Logo Usage

Logo Use for Single Background Color

default Unum logo white

Reversed on dark background color

default Unum logo white

2 color version on light/white background color

Clear Space

Shown is the minimum clear space required for the Unum logos.

Improper Logo Color Usage


Color Palette

Primary

Blue

CMYK: 100, 62, 0, 20

PANTONE: 653 C, 2954 U

Gray

CMYK: 0, 2, 0, 68

PANTONE: COOL GRAY 11

Slate

CMYK: 42, 8, 0, 40

PANTONE: 5415 C/U

Neutral Warm

CMYK: 5, 3, 10, 0

PANTONE: No Value On Designs

Secondary

Sky

CMYK: 96, 0, 11, 0

PANTONE: 312 C/U

Pool

CMYK: 56, 0, 26, 0

PANTONE: 325 C, 3252 U

Lawn

CMYK: 50, 0, 100, 0

PANTONE: 376 C, 368 U

Yellow Green

CMYK: 22, 0, 100, 8

PANTONE: 390 C, 389 U

Orange

CMYK: 0, 48, 100, 0

PANTONE: 144 C/U

Gold

CMYK: 0, 29, 91, 0

PANTONE: 1235 C, 1225 U


Copyright

The following language must be on all marketing materials. Font size should be a minimum of 8 pt. Text color and background color can be any brand-compliant combination from the primary color palette.


Typography

Dax is the Unum corporate typeface and should be used whenever possible.

Please note that the Dax font family is not owned by Unum and must be purchased from the manufacturer directly. Dax Pro is an approved alternative.

Dax Family

Light/light italic, regular/italic, medium/medium italic, bold/bold italic, extra bold/extra bold italic, black/black italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Boton Family

Light/light italic, regular/italic, medium/medium italic, bold/bold italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789


Iconography

Selecting Icons

Samples of the iconography style

Level of Detail

Icons should try to be as simplistic as possible. Look for icons that are just detailed enough to clearly convey their message.

Too abstract

Too realistic


Photography

Select images that have a realistic, journalistic style. They should appear natural and spontaneous rather than posed or staged — i.e., not obviously “stock.” Images should be modern and dynamic, and should most often include a human element — either a person or the “suggestion” of human presence, such as a hand, a foot, part of a face, etc.

Additional examples of photographic style


Print Collateral

Examples of marketing print collateral.

Example of 8.5 x 11 Flyer

Example of a Booklet

Example of 11 x 8.5 Flyer