Brand guidelines

Our brand guidelines provide visual and written elements that consistently present and communicate the identity and purpose of our brands to the world.

The Unum brand captures the commitment of our Unum US business to provide employers and their employees comfort and security through our unique blend of experience, passion, products and service.

Colonial Life’s goal is to provide advice and guidance to working Americans so that they understand the value of their benefits and get the right plans to protect their families and lifestyles.

The Unum UK brand guidelines aim to ensure all internal and external design is consistent, appropriate and strengthens the Unum brand, while exciting and engaging customers.