The Colonial Life brand is made up of visual and written elements that communicate our company’s identity and purpose. These guidelines show the approved use of all the components of our brand, including colors, typography, logos, icons and writing style. When you’re creating content for Colonial Life, please stay within these parameters, to ensure our brand is presented consistently to the world.

Approval process

Please be aware that it is the business partner’s responsibility to ensure that all internal reviews and approvals have been completed before materials are made public.


If you have questions about these guidelines, send us a message.


The Colonial Life brand will evolve over time, and these guidelines will be updated periodically to reflect that. Our last update occurred in June 2017.