Logos
Two color logo: for marketing usage only
No other color combinations to the logo are permitted.
Steel Blue/Slate
2 color version on light/white background color
Single color logos
Steel Blue
Black
Reversed over single background color
Only colors from the primary palette can be used as background for reversed logo (exception sand).
Improper logo color usage
Color palette
Primary
Steel Blue
CMYK: 98, 62, 30, 13
PANTONE: 647 C/U
Slate
CMYK: 79, 54, 36, 9
PANTONE: 7545 C/U
Pewter
CMYK: 50, 35, 30, 3
PANTONE: 7544 C/U
Moss
CMYK: 66, 33, 67, 12
PANTONE: 8321 C/U
Leaf
CMYK: 63, 14, 95, 2
PANTONE: 7489 C/U
Sand
CMYK: 10, 7, 22, 0
PANTONE: 7527 C/U
Secondary
Dark Red
CMYK: 31, 91, 85, 36
PANTONE: 193 C/U
Grape
CMYK: 71, 87, 30, 16
PANTONE: 519 C/U
Pumpkin
CMYK: 8, 57, 97, 0
PANTONE: 7413 C/U
Charcoal
CMYK: 87, 68, 53, 51
PANTONE: 7547 C/U
Accent
Ocean
CMYK: 75, 3, 15, 2
PANTONE: 631 C/U
Asparagus
CMYK: 41, 1, 95, 0
PANTONE: 375 C/U
Mint
CMYK: 89, 0, 57, 0
PANTONE: 339 C/U
Tangerine
CMYK: 6, 22, 81, 0
PANTONE: 142 C/U
Copyright
The following language must be on all marketing materials. Font size should be a minimum of 8 pt. Text color and background color can be any brand-compliant combination from the primary color palette.
© 2019 Colonial Life & Accident Insurance Company. All rights reserved. Colonial Life is a registered trademark and marketing brand of Colonial Life & Accident Insurance Company.
Typography
Headline
Oswald Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz | 0123456789
Subhead
Source Sans Pro Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz | 0123456789
Body copy
Source Sans Pro Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz | 0123456789
Other styles that may be used:
- Source Sans Pro Light Italic
- Source Sans Pro Regular
- Source Sans Pro Italic
- Source Sans Pro Semibold Italic
Typographic styling
Bullets:
Inset from body copy left margins. Can use any color from palette.
Phone numbers:
(000) 000-0000
Dates:
December XX, XXXX
Web addresses:
ColonialLife.com (do not include www.)
Percent or %:
Use % symbol in call-outs. Spell out percent in body copy.
Numbers:
Spell out number one through ten in body copy. Use numerals for 11 and greater.
Iconography
Product Icons
Colonial Life product icons are created to ensure readability and clarity at large and small sizes. The icon download provides an EPS format that can be used for print design.
Get Colonial Life Icons
Photography
Imagery selected for use should have the following characteristics:
- slice of life
- approachable
- in the moment
- natural
- human element
- warm, relatable
Grid system
Colonial Life's visual brand is expressed in a grid system. The boxes within the system are employed to bring emphasis and importance to the content.
Boxes
May use any color of the primary palette. Secondary and Accent palettes may only be used for visual emphasis and never be a dominate element.
If placing copy or graphics on a colored background use one of these color options only.
Sand
100%
Sand
50%
Sand
30%
Pewter
50%
Pewter
20%
New York
Logo: for marketing usage only
Reversed on dark background color
2 color version on light/white background color
NOTE: No alternative language or adjustments to the logo are allowed.
Copyright
The following language must be on all marketing materials. Font size should be a minimum of 11 px. Text color and background color can be any brand-compliant combination from the primary color palette.
© 2019 The Paul Revere Life Insurance Company. All rights reserved. Colonial Voluntary Benefits is a trademark and marketing brand of The Paul Revere Life Insurance Company.