Typography
Our Typefaces
When used correctly, typography can convey image and feeling every bit as much — and sometimes more — than simple graphics. We’ve selected two modern and humanist-style typefaces that help support our brand cornerstones (simplicity, empathy, and expertise). Use typeface, type size, and type weight wisely to establish a clear hierarchy of information. Ubuntu font conveys precision, reliability and effortlessness. It is paired beautifully with Open Sans. The open forms and upright stress seen in Open Sans allows for a sans serif font that has high readability, clarity, and friendly appearance.
Ubuntu is Unum’s primary type family and should be used whenever possible to communicate key brand messages in headlines and display copy. Ubuntu is accompanied by Open Sans (for use as a “reader” font in blogs and long form text) and Ubuntu (for use when a monospace, fixed width font is needed).
DO
- Let it breathe: Use ample line height and paragraph spacing for easily scannable copy.
- Use only the approved font families. We’ve chosen our typefaces carefully. They offer quite a bit of flexibility, so stick with them and they will treat you right.
DON'T
- Track to extremes: A small adjustment to help balance space is great. Stretching that headline across the page is not.
Ubuntu
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Open Sans
Regular Semi-bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Alternative font
Arial is an alternate typeface when Open Sans is not available or embeddable, such as emails, PowerPoint, Keynote or Word templates. Use Ubuntu and Open Sans for graphics, buttons and banners in Web portals, micro-sites, and other desktop-based environments.
Arial
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Typefaces
/ Unitless Line-height
Unitless Line-Height 33.18/1.3
Unitless Line-Height 27.65/1.35
Unitless Line-Height 23.04/1.39
Unitless Line-Height 19.2/1.42
Unitless Line-Height 16/1.455
Unitless Line-Height 13.3/1.48
Unitless Line-Height 1.11/1.5
Hover over a color in the 'Color Use' column to reveal the name and hex value.
Note: Unum Slate ( #5E88A1) text color may ONLY be used as title heading, heading, subheading, or copy above 19px/semibold. Unum Slate ( #5E88A1) as a background must use white ( #FFFFFF) text. The dark neutral ( #525252) may be used in all copy.
Examples
Typography helps to set the contemporary and clear tone of our communications. From the layout of the headlines to the format of URLs, every detail plays an important role.
