Logo

Two Color Logo with Tagline: for Marketing Usage Only

No other color combinations to the logo are permitted. No alternative language or adjustments to the approved tagline may be used.

default Colonial Life logo

Steel Blue/Slate

default Colonial Life logo

2 color version on light/white background color

Single Color Logos with Tagline

default Colonial Life logo

Steel Blue

default Colonial Life logo

Black

Reversed Over Single Background Color

Only colors from the primary palette can be used as background for reversed logo (exceptionL sand).

Improper Logo Color Usage


Color Palette

Primary

Steel Blue

CMYK: 98, 62, 30, 13

PANTONE: 647 C/U

Slate

CMYK: 79, 54, 36, 9

PANTONE: 7545 C/U

Pewter

CMYK: 50, 35, 30, 3

PANTONE: 7544 C/U

Moss

CMYK: 66, 33, 67, 12

PANTONE: 8321 C/U

Leaf

CMYK: 63, 14, 95, 2

PANTONE: 7489 C/U

Sand

CMYK: 10, 7, 22, 0

PANTONE: 7527 C/U

Secondary

Dark Red

CMYK: 31, 91, 85, 36

PANTONE: 193 C/U

Grape

CMYK: 71, 87, 30, 16

PANTONE: 519 C/U

Pumpkin

CMYK: 8, 57, 97, 0

PANTONE: 7413 C/U

Charcoal

CMYK: 87, 68, 53, 51

PANTONE: 7547 C/U

Accent

Ocean

CMYK: 75, 3, 15, 2

PANTONE: 631 C/U

Asparagus

CMYK: 41, 1, 95, 0

PANTONE: 375 C/U

Mint

CMYK: 89, 0, 57, 0

PANTONE: 339 C/U

Tangerine

CMYK: 6, 22, 81, 0

PANTONE: 142 C/U


Copyright

The following language must be on all marketing materials. Font size should be a minimum of 8 pt. Text color and background color can be any brand-compliant combination from the primary color palette.


Typography

Headline

Oswald Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Subhead

Source Sans Pro Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Body Copy

Source Sans Pro Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz | 0123456789

Other styles that may be used:

  • Source Sans Pro Light Italic
  • Source Sans Pro Regular
  • Source Sans Pro Italic
  • Source Sans Pro Semibold Italic

Typographic Styling

Bullets:

Inset from body copy left margins. Can use any color from palette.

Phone numbers:

(000) 000-0000

Dates:

December XX, XXXX

Web addresses:

ColonialLife.com (do not include www.)

Percent or %:

Use % symbol in call-outs. Spell out percent in body copy.

Numbers:

Spell out number one through ten in body copy. Use numerals for 11 and greater.


Iconography

Selecting Icons

Samples of the iconography style

Level of Detail

Icons should try to be as simplistic as possible. Look for icons that are just detailed enough to clearly convey their message.

Too abstract

Too realistic


Photography

Imagery selected for use should have the following characteristics:

  • slice of life
  • approachable
  • in the moment
  • natural
  • human element
  • warm, relatable

Grid System

Colonial Life's visual brand is expressed in a grid system. The boxes within the system are employed to bring emphasis and importance to the content.

Boxes

May use any color of the primary palette. Secondary and Accent palettes may only be used for visual emphasis and never be a dominate element.

If placing copy or graphics on a colored background use one of these color options only.

Sand

100%

Sand

50%

Sand

30%

Pewter

50%

Pewter

20%


New York

Logo/Tagline Combined: for Marketing Usage Only

Logo/tagline combination must be used on all marketing materials for use in New York.

default Colonial Life voluntary benefits logo

Reversed on dark background color

default Colonial Life voluntary benefits logo

2 color version on light/white background color

NOTE: No alternative language or adjustments to the approved tagline are allowed.

Copyright

The following language must be on all marketing materials. Font size should be a minimum of 11 px. Text color and background color can be any brand-compliant combination from the primary color palette.