The Unum logo is a visual representation of our brand. It is what people will see and connect with first. As it is so important to have a strong, unified brand, please use our logo with care. If you should have any questions about its use, please contact us. When making use of our logo, be sure to follow the guidelines as outlined in our brand policies.
Do not make use of our logo or other brand features in a manner not within the guidelines. Have questions about how to properly use our logo or other brand features? Contact us here.
Logo with ® symbol
The Unum logo must contain the registered symbol.
Unum Color Variations
The Unum logo should be in full color over a white background for the most impact and clarity. When that is not possible, white or a dark background, black over a light background, or white over a photo are options. See examples provided. Clarity and contrast are key.
Use "Better benefits at work" as the tagline on all printed material. The Unum logo can be used without the brand tagline on forms, digital and internal communications.
Unum Logo Sizing
The logo minimum size should not be smaller than one inch wide in a printed design with and without the tagline. This should be measured by the width of the Unum logo. In exceptional circumstances, smaller sizes for print may be necessary (e.g. on event merchandise). In such cases, legibility should always be your top priority — always ensure the ® symbol is clearly visible.
The minimum size for a digital logo should be 24px tall without the tagline. With the tagline, the height should be a minimum of 40px.
Unum Logo Clear Space
The logo should have a clear space the size of one and a half Unum dots with and without the brand tagline.
Usage of the Unum "U"
The "u" with the dot will not be used separately from the Unum brand or in any other capacity other than the "We've Got You" campaign styling.
Do not use the logo in the following ways:
Do not change color
Do not skew
Do not stretch
Do not change dot size
Do not create pattern
Do not use as relief