The voice and tone that Unum uses should reflect our three cornerstones: simplicity, empathy, and expertise. The ways we communicate and the language we use defines our brand and differentiates us in the marketplace.
Unum means one
The origins of our company name come from our country’s proud motto, E. pluribus unum; “out of many, one.” When communicating on behalf of our brand, it’s important to remember we have a similar responsibility to present with one consistent and unified voice. Follow the guidance in this section when developing communications to ensure consistency of tone and voice across all internal and external audiences.